Pundits have proclaimed the “death of the mass market”, everybody’s telling you to niche, and you’re wondering what happened and what in the world you’re going to do about it. During the past five years the world changed. The culprit? The internet.
The internet has fundamentally changed the competitive landscape. The internet gave the world websites, but it also gave the consumer unprecedented power. As consumers, we have come to expect getting what we want. If we are at all unhappy with anything, we can find a suitable and sometimes better replacement within minutes. We also have unlimited access to any subject we could possibly dream.
In response, most businesses are fully engaged in what’s looking like the Super Bowl of the World for our attention. And, the consumers response? They’ve stopped paying attention. My little bug-a-boo is that some of these websites have become so engaged with marketing that I can’t even tell what they’re selling because they are so cluttered with ads for this and that.
With all the noise how can you be heard? Niche.
Forget about the old methods of income, age, gender and geography. Look to Lifestyle and there you will find what you seek. Find a Lifestyle you are already a part of.
If you’re a massage therapist, niche, specialize in massage for cyclists.
If you’re a disgruntled employee, niche, specialize in helping others like yourself generate additional income.
If you love animals, niche, learn Raindrop Technique (see explanation at my website under Free Training) for animals.
If you’re a working mom, niche, specialize in helping other mom’s find practical ways to earn an extra income part-time and slowly build a Young Living business.
If you’re into empowering women, niche, host women’s events and celebrate the feminine and goddess within. If your community has a lot of girls, have rite of passage ceremony events to celebrate their womanhood. Essential oils can play a lovely role n the ritual/celebration.
If there’s a lot of toxic black mold in homes in your area, hook up with home cleaning services, contractors and real estate agents.
The number of niche’s there out there are endless and only limited by a lack of creative imagination and motivation.
Your goal is to become the hands-down best buzz-worthy choice for that group. You will have to learn about that group, if you don’t already know. Think about “them”, what do “they” really need and want. Think about ways “you” can change and enhance your ability to recognize a great niche opportunity.
Network Marketing with me and Young Living will provide you with products that people just aren’t going to get and experience at places like Wal-Mart. So if you’re thinking that you need to be doing and selling things cheaply, you are on the wrong track. You need to be thinking of ways and of doing things that enhance “your” value.
Value is the key, it comes in endless forms and doesn’t have to cost you anything.
Value is something that lies in the mind of your target market.
It might be information that helps them make better decisions about the quality of their life, or solutions on how to remove toxic Black Mold from their home.
Or, it could be you and a handful of friends who want to take control of their lives and start a group of women (or men) and have meetings or luncheons that support success.
The key is anticipating “their” needs in the areas in which “you” already have an interest and participate. The value you can create is unlimited, but it has to emerge from needs and wants.
If you don’t know what the needs and wants are of the market you want to niche, just ask. Find some people living in that target lifestyle and have coffee or tea with them and “ask”. They will enjoy that you’re asking, and you will be amazed by the insights you gain.
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