June 2007

I’m curious, those who read my blog do you have any MLM experiences? If yes, are they good or bad?

If yes, do you feel like you know what you’re doing? And do you feel you have the support you need to be successful?

Is this a business opportunity that fits you?

My company, Young Living Essential Oils, has a product line called Thieves. There are several products in this line, the one thing they all have in common is that they contain the essential oil blend, Thieves.

Two of the products, the Thieves essential oil blend itself and the Thieves Household Cleaner, have been studied quite extensively by Dr. Close. What he has found is that this blend of essential oils can actually kill mold. See the tests and study’s here.

With mold being a huge problem in the home, in vehicles and in the workplace a motivated individual who is looking to have their own home-based business could target this market.

With mold, bleach, ozone & chemicals - proving themselves of being extremely toxic and ineffective, it makes sense that the 50% of mold infested buildings in the US and Canada more people need to know about this effective nontoxic solution!

If this sounds like a solution for either your mold problem and/or as a business you would like to pursue, explore the links I’ve provided in this article and contact me so we can talk, let’s see if this is a good match.

I am looking for good people like myself, who are motivated and looking for a home based business that provides truly nontoxic solutions. Look over my two websites mold solution and my product website, then contact me if you resonate with these products.

I’d like to demonstrate how the numbers add up in a MLM business.

In order to build a successful business you need a balance. You will need to be trained and you will need, to a reasonable extent “duplicate” the same training when you go out and “sponsor” your own people.

LET’S DO SOME NUMBERS!

Look at my little post-it note here, 2 x 2 = 4…

This represents you sponsoring 2 people.

You train them to sponsor two, = 4. They “train” those four people to sponsor two, = 8.

And, then they train those eight to each sponsor 2, = 16.

Now your organization has a total of 16 people, and you began with “2″.

Surely, we all know two people who would be interested in making a commitment in their physical and financial health, right!?

Now, take a look at these numbers…

This is what happens when you have three people you personally sponsor and they each have three. You are in the “1″ position at the top, and you can see how when we increase the people you’ve sponsored to 3 that we now have a difference of 65.

When everyone we sponsor goes for sponsoring their own 4 people…

And, finally this…

Now you have 780 people in your organization!

That’s what happens when everyone shoots for sponsoring “five”. You can easily build a large organization in a very short period of time when everyone works towards a goal of “five” serious people.

This is not to say you must have five people spnsored. It’s simply to demonstrate how little is required to be successful. Have you ever wondered how ’some’ people in Network Marketing make six figures a month?

Is this realistic?

I think it depends on many factors.

First, what’s described above is simply how numbers can add up. What it’s not taking into account is each of these people needs to purchase products consistantly. This usually isn’t too big a problem because many network marketing companies do produce a superior product compared to what’s sold in most stores.

Secondly, everyone should use the products they sell and love them. If you’re getting into it for the money it’s not likely to be a good choice. Using and loving the products is especially important because others like to hear personal stories and experiences, more than being pitched to.

Third, it requires commitment, time and patience. Anyone who says that you’re going to get rich quick is lying. They’re hoping that the temptation of making it big fast will get you to sign up.

If you’re looking to sell a healthy product but you have never been known to make healthy choices before, your credibility with friends and family is going to be zip. You would be best advised to get involved with a company that has a product or service you are already known to utilize.

I saw this hilarious joke posted by a reader on Kim Klaver’s blog

This subject reminds me of an MLM joke that hopefully, you’ll find humorous even though there is, sadly, truth to it.

Here we go…

Joe, an MLM-er dies and goes to Heaven. When he gets to Heaven, St. Peter meets him at the gates and tells him that there is now a choice. People get to CHOOSE Heaven or hell, it’s up to them.

Joe told St. Peter that he would like to check out both, being the open minded type of guy that he is. So he takes a tour of Heaven and finds it to be exactly what he expected. Peaceful, beautiful and perfect. Then he asks to go see hell so he can make an informed decision.

St. Peter takes him down to hell and Joe is shocked when he walks in. There is awesome loud music playing, people are partying, happy, smiling, wearing nice clothing, having sparkling conversations, etc. It’s totally upbeat and he can’t believe it. He tells St. Peter that he was quite the socialite / partier on earth so he figured he will choose Hell much to his surpise.

They leave and go do the paperwork and return in about 15 min.

When Joes opens the doors of Hell this time, he is equally shocked. It is dark, people are wearing rags, they are NOT smiling and in fact are grimacing, they are sweating, shoveling coal, and clearly NOT happy campers.

Joe hurriedly goes to the guy who appears to be their leader and asks, “Hey, what gives? I was just here 15 min. ago and this place was nothin’ but a big party and now it’s all grim and depressing?”

The leader guy looks at Joe and says: “Oh, I know what happend. When you came earlier, you must have caught us during our opportunity meeting.”

I am a member of Kim Klaver’s Network Marketing Central and an avid reader of her material and her blog. This past Sunday she posted what I felt was a perfect example of what’s right and what’s wrong in MLM today.

I think Kim has the best materials available for networkmarketer’s, titles like If My Product’s So Great How Come I Can’t sell it? and 100 Customers in 100 Days, The Truth…what it really takes to make it in network marketing, and lots more!

Take a look at her post from Sunday…

Sunday, June 10, 2007
Making a yucky idea stick - Two stories for Sunday…

What matters more when you’re trying to make a point (and sale): the facts or the way in which it’s presented?

Two stories, both from a new book, Ideas that Stick…Click on the story titles for more.

1. Making a yucky idea stick

“Kyleray Katherman, 13, thought something was funny about the water coming from the drinking fountains at his school. So, being far more intelligent and resourceful than I was at 13, he conducted an experiment. He used a Q-tip to swab the spigots of four different drinking fountains (and also a toilet for good measure). Then he took the samples back to the lab and tested them for bacteria. (Apparently junior high is a good bit more like CSI than in my day.) Result: The toilet water was Evian compared with the drinking-fountain water.

Then, in a masterstroke of stickiness, Katherman presented his analysis of the 5 sources of water to his classmates, and without telling them where each sample came from, he asked them which source they?¢‚Ǩ‚Ñ¢d prefer to drink from.

They chose the toilet water, of course. And imagine the looks on their faces when he let them know. (For that matter, imagine the look on *his* face when his punchline worked as intended.)

Think about how much more powerful it was for him to structure the presentation this way, getting people to commit to a preference for toilet water, rather than launching into his presentation with a typical opener: ?¢‚Ǩ?ìBased on my analysis of the drinking water in this school, there was a significantly higher level of bacteria in the drinking fountains than in the toilets.?¢‚Ǩ¬ù

2. The value of concrete details

“Back in 1919, Schlitz beer approached Claude Hopkins. Their beer sales were in 15th place. They asked Hopkins if he could help them sell more beer. He agreed to meet with Schlitz and toured the brewery. He was fascinated with what he discovered. He then returned two months later with an ad campaign.

His ads told of the ?¢‚Ǩ?ìcrystal clear water from a special artesian well?¢‚Ǩ¬ù. They told of the one ?¢‚Ǩ?ìmother?¢‚Ǩ¬ù yeast cell that produced all the yeast for fermenting the beer. It was the result of over ?¢‚Ǩ?ì1,500 experiments and produced a very distinct fresh, crisp taste?¢‚Ǩ¬ù. He told of how the bottles were ?¢‚Ǩ?ìsterilized 12 times to ensure purity, so that nothing would interfere with the clean taste of the beer?¢‚Ǩ¬ù.

The Schlitz people hated it. They explained to Hopkins that this would never work. They told him, ?¢‚Ǩ?ìAll beer is made the same way.?¢‚Ǩ¬ù Hopkins calmly assured them that people would be fascinated with the ?¢‚Ǩ?ìbehind the scenes?¢‚Ǩ¬ù look and, that no other beer maker had ever told the story.

After much discussion, Schlitz relented and let the ads roll out. Six months later, Schlitz beer was the Number 1 selling beer in the nation.

From 15th place to 1st in half a year ?¢‚Ǩ‚Äú absolutely astonishing?¢‚Ǩ¬¶

In actual fact, Schlitz were right. All beers are made pretty much the same way.

But, what Claude Hopkins had done was to turn the features that went into making beer, into the benefits people gained when they cracked one open and drank it - clean, crisp and, distinctive.

The work of a master.”

The art of the presentation - the word bites, the language used, the story told - these matter much more than promises and claims. Note that in the Schlitz ads, not once did they talk about how great they were. And they became number one is six months after these ads went live. In the Yucky case, the young man let the others come to a conclusion - he didn’t tell them what conclusion to come to.

Ready for some new language to promote your business or product?

Click here to go to Kim Klavers website and get the network marketer’s training you won’t get from your upline.