“If there’s anything I can do to help you, let me know.”
How many times have you heard that from family, friends and colleagues?
You may have felt the impulse to reply, “Now that you mention it, there a couple things you can do.”
How many times were you prepared to actually say that?
How many times were you prepared to accept help when it was offered?
Have you been letting a perfectly good opportunity slip by because you haven’t given enough thought to the kinds of help you need?
There are many ways others can help you by promoting you and your business. Here are some ways to help you benefit from a perfectly good opportunity. The idea is to be prepared to make those simple requests when people offer to help. You’ll need to determine, as precisely as possible, the type of help you want.
1.) Others can give you referrals. The names they can provide you with would be people can can use your product or service. The refer-er could tell this person a little about you and your business/product/service, give them your business card, and ask them if they would like to have you call them.
2.) They can introduce you to prospects. A relationship with a new prospect, who was referred to you by someone you know, will develop faster. The refer-er can also tell you a little about the person who might need your product/service, this would allow you to met with the new person with a little idea of what they’re looking for from you.
3.) Endorsements. Your refer-er’s tell others what they have gained, or how they’ve benefitted from using your product/service.
4.) Get your literature out in promanent places. When your literature is out on an office counter, tabletop, or bulletin board - others will notice and then ask if your product/service is good. The refer-er would then of course, encourage others to use your product/service.
5.) Distribution of your literature. Maybe one of your contacts is someone who has a business and can attach your business card to something of theirs, i.e., in a newsletter, sales flyer, etc.
6.) Publicity. Your conatcts can tell people they know who have newsletters or other forms of media about you. Perhaps you could write an article for the publication, or would publish an article you wrote.
7.) Remember. Remember to apply the 6 tips mentioned above and add to this tips list when “you” think of another way how the people you know can help bring business to you.
8.) Rewards. Once a referral has become a customer - do something nice for those people who are helping bring business to you. It’s a two-way street. Acknowledge them and refer people to them, a public thank you, a fine pen with a thank you note, a gift basket with a thank you note, a Star Buck’s or Barnes & Noble gift card, etc. The key is to find a unique, memorable way to say thank you and to encourage your colleagues and friends to keep sending you referrals that turn into business.
Let me know if you have other good ideas to add to this list!
Maybe you know someone who is interested in essential oils or someone who is purity and health nut? If so, can you send them my way. Thanks!
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